$0 to $1M in Less Than a Year

• Developing effective omnichannel marketing campaigns
• Overcoming major tracking issues
• Increasing customer lifetime value

• 800% revenue increase
• Increased profitability
• Systemised marketing funnel for long term growth

✅ The importance of building omnichannel marketing campaigns

✅ The importance of building omnichannel marketing campaigns

✅ How to capitalise on your customer base more effectively than ever before

✅ How to introduce massive offer scarcity without annoying your customers

Introduction

Our journey with this exceptional brand marked a turning point in their history. Specializing in sports clothing and equipment, the brand was seeking to scale rapidly in the US and UK markets. However, at the outset of our collaboration, we identified significant challenges. There was a lack of marketing consistency across channels, an abundance of unplanned discounts, minimal campaign strategizing, and creative gaps on all platforms.

Central to our mission was maximizing profitability, and we were armed with a dedicated campaign management team, email marketing specialists, and innovative growth hacking techniques.

Planning for Success

Recognizing the brand's need for a cohesive marketing strategy, our initial focus was on meticulous planning. We mapped out a three-month strategy founded on proven and effective campaigns. To bring harmony to the brand's marketing, we assumed control over various facets, including Facebook ads, Google ads, TikTok ads, email marketing, ad graphics, video scripting, and landing page design.

The synchronization of marketing efforts across all platforms yielded instant improvements. In a mere two weeks, we observed a revenue increase of over 100%. The power of omnichannel marketing was evident, with each platform performing more effectively when united and allocated budget judiciously.

Overcoming Tracking Challenges

Accurate tracking was vital for sustainable growth. We harnessed tools to monitor campaign success, notably addressing discrepancies between the Facebook and Google ad dashboards and our tracking software. Our efforts resulted in substantial improvements in revenue and overall results.

The menace of double attribution, a common issue for e-commerce businesses working with commission-based agencies, was resolved. Our tracking system ensured that double attribution was eliminated, providing more accurate ad data and cost savings across multiple platforms.

Leveraging the Customer Base

A broader view of the marketing funnel revealed an untapped resource in the form of past customers. In line with the marketing principle that 80% of sales come from 20% of customers, we introduced a VIP email system. This system segmented the top 20% of customers, treating them with exclusive discounts, offers, new product releases, and more. The strategy bolstered brand loyalty, increased customer lifetime value, and led to a rapid surge in email revenue.

Introducing Scarcity and Urgency

Scarcity and urgency, when wielded strategically, can be potent tools for any brand. By segmenting the audience across all platforms, we heightened the relevance of offers to potential customers. For instance, we targeted potential customers who were on the verge of making a purchase with highly relevant offers across all marketing channels. This high level of attention and proactivity, in the form of "revenue squeezes," was achieving impressive results for each campaign.

Elevating Creatives

Above all, the key driver behind our brand's success was a relentless focus on fresh creatives and innovative angles. Developing a successful creative format was pivotal in understanding where to allocate marketing resources most effectively. In the evolving landscape of content consumption, User-Generated Content (UGC) and dynamic ads emerged as leading strategies. To meet this demand, we established a scriptwriting team to create compelling, trend-aware ads. Additionally, a video editing department was set up to repurpose content from single video shoots, reducing production costs and significantly increasing ad Return on Ad Spend (ROAS).

Conclusion

A clear roadmap and a destination to strive towards were instrumental in our success. This brand was in dire need of direction and modern marketing techniques to rise above its previous challenges.

The ever-changing landscape of direct-to-consumer (DTC) marketing underscores the need for brands to remain conscious of evolving opportunities. A shift in creative strategy and platform utilization led to increased revenue and improved profitability for this brand. The case of this brand serves as a testament to the transformative power of omnichannel marketing and strategic innovation, demonstrating how a business can leap from zero to $1 million in under a year.